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Screening China's soft power

Author: Paola Voci; Luo Hui
Publisher: London : Taylor and Francis, 2017.
Series: Media, culture, and social change in Asia series.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
"Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more  Read more...
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Genre/Form: Electronic books
Criticism, interpretation, etc
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paola Voci; Luo Hui
ISBN: 9781315617930 1315617935
OCLC Number: 1004363162
Description: 1 online resource : illustrations.
Contents: ""Cover""; ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""List of figures""; ""List of tables""; ""Notes on contributors""; ""Acknowledgments""; ""Note on transliteration and use of Chinese characters""; ""1 Screening Chinaâ#x80;#x99;s soft power: screen cultures and discourses of power""; ""PART I Whatâ#x80;#x99;s SAPPRFT got to do with it: the limitations, or failure, of Chinese soft power""; ""2 Projecting influence: film and the limits of Beijingâ#x80;#x99;s soft power""; ""3 Soft power in the living room: a survey of television drama on CCTVâ#x80;#x99;s foreign- language channels"" ""4 Poetics of failure: performing humanism in the Chinese blockbuster""""5 Going to Hollywood with non- Han films: a potential soft power synergy?""; ""6 UpClose, broadcasting the Chinese dream: CCTV news and Chinaâ#x80;#x99;s cultural policy presented to a global audience""; ""PART II From Eastâ#x80;#x93;West to Southâ#x80;#x93;South: localizing soft power""; ""7 Non- state agents, quotidian soft power, and the work of the overseas film festival: case studies from London""; ""8 Towards a â#x80;#x9C;Chinese cinemaâ#x80;#x9D; in New Zealand: transnational cinema as localized soft power"" ""9 CCTV Africa in an expanding mediasphere: Chinese soft power and a Southâ#x80;#x93;South connectivity out of Kenya""""PART III Auteurs, animateurs, and matchmakers: pluralizing Chinese soft power""; ""10 Animating virtual soft power: digital animationâ#x80;#x99;s dreams, nightmares, and wonders""; ""11 Soft power by accident or by design: If You Are the One and Chinese television""; ""12 Jia Zhangkeâ#x80;#x99;s Mountains May Depart (2015) and the China dream, or, how Chinese art cinema learned to stop worrying and love Chinese soft power""
Series Title: Media, culture, and social change in Asia series.
Responsibility: edited by Paola Voci and Luo Hui.

Abstract:

"Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different cultural actors. Through analyses of film festivals, CCTV, Confucius Institutes, auteurs, blockbusters, reality TV, and online digital cultures, this book exposes the limitations of China's officially promoted soft power in both conception and practice, and proposes a pluralistic approach to understanding Chinese soft power in local, regional, and transnational contexts. As such, the book demonstrates the limitations of existing theories of soft power, and argues that the US-derived concept of soft power can benefit from being examined from a China perspective."--Provided by publisher.

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