Search engine optimization bible, 2nd ed. (eBook, 2015) [WorldCat.org]
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Search engine optimization bible, 2nd ed.
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Search engine optimization bible, 2nd ed.

Author: Jerri L Ledford
Publisher: Hoboken, N.J. : Wiley, 2015.
Series: Bible.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Detailed, practical guide to increasing your Web traffic through better search results. Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix,  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Ledford, Jerri L.
Search Engine Optimization Bible.
Somerset : Wiley, ©2015
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jerri L Ledford
ISBN: 9781118080818 1118080815
OCLC Number: 933401063
Notes: Title from resource description page (Recorded Books, viewed December 21, 2015).
Description: 1 online resource.
Contents: ""Title Page""; ""Copyright""; ""Contents""; ""Credits""; ""About the Author""; ""About the Technical Editor""; ""Acknowledgments""; ""Introduction""; ""Who Should Read This Book""; ""How This Book Is Organized""; ""Where to Go From Here""; ""Part I: Understanding SEO""; ""Chapter 1: Search Engine Basics""; ""What Is a Search Engine?""; ""Anatomy of a Search Engine""; ""Characteristics of Search""; ""Classifications of Search Engines""; ""Putting Search Engines to Work for You""; ""Manipulating Search Engines""; ""Chapter 2: The Theory of Long Tail Search""; ""What Is Long Tail Search?"" ""Long Tail vs. Broad Head""""Working from the Bottom Up""; ""Tying It All Together""; ""Chapter 3: Creating an SEO Plan""; ""Understanding Why You Need SEO""; ""Setting SEO Goals""; ""Creating Your SEO Plan""; ""Understanding Organic SEO""; ""Achieving Organic SEO""; ""Part II: SEO Strategies""; ""Chapter 4: Building Your Site for SEO""; ""Before You Build Your Site""; ""Understanding Web Site Optimization""; ""Components of an SEO-Friendly Page""; ""Problem Pages and Work-Arounds""; ""Programming Languages and SEO""; ""Other Design Concerns""; ""Validating Your HTML"" ""After Your Site Is Built""""Chapter 5: Keywords and Your Web Site""; ""The Importance of Keywords""; ""Understanding Heuristics""; ""Natural Language vs. Boolean Searches""; ""Picking the Right Keywords""; ""What’s the Right Keyword Density?""; ""Taking Advantage of Organic Keywords""; ""Avoid Keyword Stuffing""; ""More About Keyword Optimization""; ""Chapter 6: Pay-per-Click and SEO""; ""Understanding How PPC Affects SEO""; ""Before You PPC""; ""How Pay-per-Click Works""; ""Pay-per-Click Categories""; ""Keyword Competitive Research""; ""Choosing Effective Keywords"" ""Writing Ad Descriptions""""Monitoring and Analyzing Results""; ""Chapter 7: Maximizing Pay-per-Click Strategies""; ""Understanding Keyword Placement""; ""Alt Attributes and Other Tags""; ""URLs and Filenames""; ""Chapter 8: Increasing Keyword Success""; ""What’s Better: Traffic or Conversions?""; ""Pay-per-Click Advertisement Text""; ""Understanding Landing Pages""; ""Understanding and Using A/B Testing""; ""Tying It All Together""; ""Chapter 9: Understanding and Using Campaign Targeting""; ""What Is Behavioral Targeting?""; ""Benefits of Behavioral Targeting"" ""Taking Advantage of Behavioral Targeting""""Additional Behavioral Targeting Tips""; ""Then There Is Placement Targeting""; ""Making Placement Ads Work for You""; ""Chapter 10: Managing Keyword and Pay-per-Click Campaigns""; ""Keyword Budgeting""; ""Understanding Bid Management""; ""Tracking Keywords and Conversions""; ""Reducing Pay-per-Click Costs""; ""Improving Click-Through Rates""; ""The ROI of PPC""; ""Chapter 11: Keyword Tools and Services""; ""Google AdWords""; ""Yahoo! Search Marketing""; ""Microsoft adCenter""; ""Chapter 12: Tagging Your Web Site""
Series Title: Bible.
Responsibility: Jerri L. Ledford.

Abstract:

Detailed, practical guide to increasing your Web traffic through better search results. Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.-Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies -Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign -Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings -Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works. If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

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