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The secret language of money : how to make smarter financial decisions and lead a richer life

Author: David W Krueger; John David Mann
Publisher: New York : McGraw-Hill, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Explores common assumptions, biases, and hidden associations that influence how people make financial choices, drawing on research in psychology and behavioral economics to share advice on how to strategically direct one's financial decisions for maximum gain.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David W Krueger; John David Mann
ISBN: 9780071623391 0071623396
OCLC Number: 277205993
Description: vii, 280 p. ; 24 cm.
Contents: Introduction Part I. Your Money Story 1. Money Talks ? But What Is It Saying? 2. Your Life Is a Story and You Are the Author 3. Your Money Story and Where It Came From 4. What Does Money Mean to You? 5. What Are You Compromising for Money? Part II. Your Brain on Money: The Strange Inner World ofWealth 6. Into Thin Air: The Abstraction of Money 7. Cautionary Tales: Money Stories from the Edge 8. The Psychology of Wealth 9. Green Matter: Money and the Neuroscience of Your Brain Part III. Solving Money Problems 10. Why Do We Spend? 11. His Money, Her Money
Responsibility: David Krueger, with John David Mann.
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Abstract:

Joins groundbreaking works by behavioral financiers and economists such as Richard Thaler and Jason Zweig to explain the thinking that drives decisions about money and wealth; "neuroeconomics" is a  Read more...

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