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The secret language of money : how to make smarter financial decisions and lead a richer life

Author: David W Krueger; John David Mann
Publisher: New York : McGraw-Hill, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Explores common assumptions, biases, and hidden associations that influence how people make financial choices, drawing on research in psychology and behavioral economics to share advice on how to strategically direct one's financial decisions for maximum gain.
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Genre/Form: Nonfiction
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David W Krueger; John David Mann
ISBN: 9780071623391 0071623396
OCLC Number: 277205993
Description: vii, 280 pages ; 24 cm
Contents: Introduction Part I. Your Money Story1. Money Talks ? But What Is It Saying?2. Your Life Is a Story and You Are the Author3. Your Money Story and Where It Came From4. What Does Money Mean to You?5. What Are You Compromising for Money?Part II. Your Brain on Money: The Strange Inner World ofWealth6. Into Thin Air: The Abstraction of Money7. Cautionary Tales: Money Stories from the Edge8. The Psychology of Wealth9. Green Matter: Money and the Neuroscience of Your BrainPart III. Solving Money Problems10. Why Do We Spend?11. His Money, Her Money
Responsibility: David Krueger, with John David Mann.
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Abstract:

Joins groundbreaking works by behavioral financiers and economists such as Richard Thaler and Jason Zweig to explain the thinking that drives decisions about money and wealth; "neuroeconomics" is a  Read more...

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