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Secret sauce : how to pack your messages with persuasive punch

Author: Harry Mills
Publisher: New York : AMACOM, American Management Association, [2017]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. --
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Mills, Harry, 1950-
Secret sauce.
New York, NY : AMACOM, [2017]
(DLC) 2016042355
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Harry Mills
ISBN: 9780814438077 0814438075
OCLC Number: 965754250
Description: 1 online resource (x, 217 pages)
Contents: Secret sauce: the magic recipe for measuring persuasive impact --
Simple: one central truth, easy to grasp and picture --
Appealing: different, valuable and personalized --
Unexpected: surprising, intriguing and seductive --
Credible: trusted, transparent and verifiable --
Emotional: warm, arousing and plot-driven --
The sauce persuasive impact test --
Predict, test, learn: lessons from J.C. Penney --
Make it easy, make it effortless: don't make it hard to say yes --
Message magic in the 21st century: lessons from Buzzfeed --
The power of situations: how context shapes the way we behave --
The confirmation bias: the mother of all misconceptions --
Framing: it's not what you say --
it's how you say it --
Social proof: everyone is doing it.
Responsibility: Harry Mills.

Abstract:

Today's noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging. Secret Sauce shows readers how to transform unconvincing messages into  Read more...

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"Secret Sauce has a spicy formula, built around the acronym SAUCE, for adding punch to your ads." The Globe and Mail "This book will show exactly how to transform a message into something compelling Read more...

 
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