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The secret to getting a job after college : marketing tactics to turn degrees into dollars

Author: Larry Chiagouris
Publisher: Boca Grande, Florida : Brand New World Publishing, [2019]
Edition/Format:   Print book : English : Third editionView all editions and formats
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Document Type: Book
All Authors / Contributors: Larry Chiagouris
ISBN: 9781732098305 1732098301
OCLC Number: 1086612982
Description: xix, 176 pages : illustrations ; 23 cm
Contents: Foreword --
I would like to hear from you --
Beyond the book --
1. Find your job : identifying your best opportunities: Developing your personal brand --
Focusing on opportunities to pursue --
Determining potential industries and professional disciplines: the myth --
Determining your potential market --
Identifying potential employers --
Jumpstarting your lead generation program: networking events --
Leveraging trade publications --
Internet career and job sites --
Employment agencies --
Important final comment about what job to pursue --
2. Getting the interview : creating your marketing campaign: Making sure the competition is fair --
Market research --
Creating your marketing package --
Your business card --
Your cover letter --
Your resume --
The parts of a resume --
Sample resumes --
Your Internet presence --
Your physical materials --
Unsolicited applications --
Your marketing partner: how to work with Career Services --
The value of persistence --
3. Acting the interview : building a relationship and selling yourself: Interview: selling yourself over the phone --
Preparing for the face-to-face interview --
The interview: selling yourself in person --
Start of the interview --
The interview: your sales presentation --
Using these questions and answers --
4. Getting the offer : closing the sale: Next step after an interview --
Maintaining contact after the interview --
How to respond to rejection --
Reference checking --
Salary negotiation --
Informing everyone that you have a job --
Final word about waiting for a job offer --
Appendix: How to research a business or industry sector --
Databases to consult in your search for information --
Power verbs.
Responsibility: Dr. Larry Chiagouris.

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