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Secrets of Online Persuasion : Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools.

Author: John-Paul Micek; Deborah Micek; Dave Lakhani
Publisher: Newport News : Morgan James Publishing, 2015.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. 'What the New Media Revolution is and how  Read more...
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Genre/Form: Electronic books
Blogs
Additional Physical Format: Print version:
Micek, John-Paul.
Secrets of Online Persuasion : Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools.
Newport News : Morgan James Publishing, ©2015
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John-Paul Micek; Deborah Micek; Dave Lakhani
ISBN: 9781614487524 1614487529
OCLC Number: 1056062315
Description: 1 online resource (215 pages)
Contents: Intro; Title; Copyright; Contents; FOREWORD; INTRODUCTION; SECTION I Mastering The New Media Marketplace; CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace; CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture; CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts); CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you ... 24/7. CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every timeSECTION II Business Blogging Secrets Revealed!; CHAPTER 6. Blogging for your business is NOT what you think; CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs; CHAPTER 7. Planning for long term success; CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs; CHAPTER 9. Content that creates raving fans; CHAPTER 9.5. Laying out the spider bait; CHAPTER 10. Boosting the performance on your blog. SECTION III Influence & Persuasion Secrets Revealed!CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience; CHAPTER 12. Influencing the Influencers ... winning through personal persuasion!; CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses; CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace); SECTION IV Take Action!; CHAPTER 15. Podcasting for Profit. CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing ImpactCHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media); CHAPTER 18. iConnect: The Handshake Heard Around the World; CHAPTER 19. iProfit: The 360° System for New Media Marketing; CHAPTER 20. Final words from your Coaches on using New Media; ACKNOWLEDGEMENTS; MEET YOUR AUTHORS AND COACHES; ADDITIONAL RESOURCES.

Abstract:

How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. 'What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever 'How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns 'Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools 'Discover where your target audience is hanging out and captivate their attention with your persuasive message 'Six key tools you must have when launching your own successful New Media Marketing Strategy 'Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign "Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!"'Debra Gould, The Staging Diva, President, Six Elements Inc., Canada.

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