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Selling graphic & Web design

Author: Don Sparkman, (Graphic designer)
Publisher: New York : Allworth Press, ©2006.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
Attract today's savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman's approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for  Read more...
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Don Sparkman, (Graphic designer)
ISBN: 9781581154597 1581154593
OCLC Number: 68786659
Notes: Revised edition of: Selling graphic design. 2nd ed. 1999.
Description: xiii, 226 pages ; 23 cm
Contents: I. Opening the door. On-the-job marketing research: an interview with yourself --
Self-promotion starts with self: and it involves others --
Networking for effect: you must first go to the mountain --
Turning the cold call into a warm call: all you need is a plan --
Winning proposals start here: the devil is in the details --
II. Closing the door behind you. How you do business with others: the graphic and web design trade customs --
Ethical business practices in graphic and web design: an interview with David Cundy of Design Trust --
Selling brand design first: Are they dressed for a kill? --
Trademark law: an interview with intellectual property Attorney Barry Miller, Esq. --
Low budgets / high design: It's quality, not quantity --
Web design marketing strategies: an interview with John Waters --
Content management on the web: an interview with Brian Choate --
Marketing complex websites: an interview with Chris Foss of AmericanEagle.com --
We're not paperless yet: paper cuts can be fatal.
Other Titles: Spelling graphic and Web design
Responsibility: Donald Sparkman.
More information:

Abstract:

Attract today's savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman's approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client's needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.

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