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Selling Hitler : Propaganda and the Nazi Brand

Author: Nicholas J O'Shaughnessy
Publisher: London : Hurst & Company, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power. Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of  Read more...
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Genre/Form: Electronic books
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Additional Physical Format: Print version:
O'Shaughnessy, Nicholas J., 1954-
Selling Hitler.
London : Hurst & Company, 2016
(DLC) 2016285357
(OCoLC)957302367
Named Person: Adolf Hitler; Adolf Hitler
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nicholas J O'Shaughnessy
ISBN: 9781787381025 1787381021
OCLC Number: 1057472140
Description: 1 online resource (ix, 348 pages)
Contents: Introduction --
Part One: Narratives and Theories. A Narrative of Third Reich Propaganda (1920-39): Imagining the Reich ; A Narrative of Third Reich Propaganda (1939-45): Ersatz Valhalla ; Towards a Nazi Theory of Persuasion: The Primal Scream of Fascism --
Part Two: A Propaganda Trinity. Mythologies: Inventing the Third Reich ; Symbolism: A Language that Lies Deeper than Language ; Rhetoric: Words that Think for You --
Conclusions: Propaganda, the Light of Perverted Science.
Responsibility: Nicholas O'Shaughnessy.
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Abstract:

A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power.  Read more...

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'A fascinating work on how the Nazis "sold" Hitler to the German people and vice-versa, almost like a modern commercial brand.' * Evening Standard (Best Books of 2016) * 'Illuminatingly treats the Read more...

 
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Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqu\u00E9s, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy citys name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator--his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda-- it would not have been the Reich.--<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Introduction -- Part One: Narratives and Theories. 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