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Selling sketches : the case of Artistically Yours (A)

Author: Sanjeev Tripathi
Publisher: London : Indian Institute of Management, Ahmedabad, 2016.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Ramesh is the founder of a startup 'Artistically Yours'. Ramesh wants the company to create a marketplace which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he has questions about how to position this in the market. This case details the market research process.
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sanjeev Tripathi
ISBN: 9781526439161 1526439166
OCLC Number: 1023551367
Notes: Originally published in Tripathi, S. (2016). Selling sketches: The case of Artistically Yours (A). MAR0481(A). Indian Institute of Management, Ahmedabad.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Sanjeev Tripathi.

Abstract:

Ramesh is the founder of a startup 'Artistically Yours'. Ramesh wants the company to create a marketplace which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he has questions about how to position this in the market. This case details the market research process.

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