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Semiotics of the media : state of the art, projects, and perspectives

Author: Winfried Nöth
Publisher: Berlin ; New York, N.Y. : Mouton de Gruyter, 1997.
Series: Approaches to semiotics.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Winfried Nöth
ISBN: 3110155370 9783110155372
OCLC Number: 36755938
Description: ix, 896 pages : illustrations ; 24 cm.
Contents: Introduction --
Media and self-reference: The forgotten initial state --
Media between Balnibarbi and Plato's Cave --
The multimediation of the lifeworld --
The sign as medium, the medium relation as the foundation of the sign --
Semiosis of the mass media: Modeling a complex process --
The media contract --
Semiotics and ethics: The image of semiotics and semiotics of the image --
The prephotographic, the photographic, and the postphotographic image --
Can pictures lie? --
On the semiotics of the image and the computer image --
Pictorial metaphor in commercial advertising --
Representation and legitimacy: A semiotic approach to the logo --
Indexical/iconic tensions: The semiotics of the postage stamp --
Combining the information of maps and other media while hiking --
The delay of the cinema age --
The dialectic of the sign or journeys to Cape Fear --
Natural born killers: Rhythms of the filmic image and styles of violence --
"How did you find us?" --
"We read the script!": A special case of self-reference in the movies --
Words created in their own image --
Discursive stupidity: Abduction and comic in "Monty Python's Flying Circus": From Peirce to Freud --
The semiotics of eating and orality in the movies --
Star images: Questions for semiotic analysis --
Film acting and gender: Method acting and the male tantrum --
On some aspects of intermedial film transfer --
Media shift and intertextual reference --
Death and rebirth of the author: On a specific case of an intermedial chiasmus between literature and film --
Television: The semiotic phenomenology of communication and the image --
Where is the subject in the macromedia? The question of zapping --
The surrogate audience: Ostension of spectator response in televised shows --
Liquid images: A semiotic analysis of on-air promotion and TV design of TV stations --
Foreshadowing virtual reality in narrative and film --
TV is dead, video is born: Dialogue and new intermedia communication --
Audience participation games: Consideration for parties other than the actual participant --
Objects and the world metaphor: A semiotic engineering approach --
Semiotics of computer media in architecture --
"Electronic communities" as social worlds: Toward a sociosemiotic analysis of computer mediated interpersonal communication --
The cold warmth of communication in computer networks --
Semiosis at computer media --
Hypertextuality and multimedia literature --
Linguistic orientation in computational space --
Principles of spatialization in text and hypertext --
The medium is the memory: Ars memoriae in its age of technical reproducibility --
The role of memory in the contemporary acceleration of cultural proliferation --
Listening to the virtual past --
The museum as a political media: A semiological assault --
The museum as semiotic frame: "Degenerate art" in the thirties and the nineties --
Western heritage and its autres: Cowboys and Indians, facts, and fictions --
Innovation, gainful learning, and habits in the aesthetics of media --
Deep structure and design configurations in paintings --
Architecture as a mass medium? --
Poems on the bus: Some practical aspects of the reception of poetry in the mass media --
The form of the media: The intermediality of visual poetry --
Poetic aspects of a multimedia text --
Graphic notation and musical graphics: The nonnotational sign systems in new music and its multimedial character --
Divination as a mass media event --
Media, death, and democracy --
Myth of the Occident and its manifestations in the Chinese media --
Media coverage of the unreasonable in the land of hyper-reason --
The media and logic of concrete action in the "housekeeping" press --
The desire of "crises": An occidental way of existing --
Invitation of travel: The window-shop relationship in the communication of fashion --
Nonverbal signs in an intercultural business negotiation --
Appendix --
Index of names --
Index of subjects.
Series Title: Approaches to semiotics.
Responsibility: edited by Winfried Nöth.

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