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Sémiotique II

Publisher: Paris (65, rue La Boétie, 75008) : IREP, 1984
Edition/Format:   Print book : Conference publication : FrenchView all editions and formats
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Material Type: Conference publication
Document Type: Book
OCLC Number: 461750633
Notes: Fait suite au compte rendu du séminaire de 1976 intitulé : " Les Apports de la sémiotique au marketing et à la publicité "
Notes bibliogr.
Description: 269 p. : illustrations ; 21 cm
Responsibility: Institut de recherches et d'études publicitaires, Séminaire, [février] 1983, [Paris].
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