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Details
Material Type: | Conference publication |
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Document Type: | Book |
OCLC Number: | 461750633 |
Notes: | Fait suite au compte rendu du séminaire de 1976 intitulé : " Les Apports de la sémiotique au marketing et à la publicité " Notes bibliogr. |
Description: | 269 p. : illustrations ; 21 cm |
Responsibility: | Institut de recherches et d'études publicitaires, Séminaire, [février] 1983, [Paris]. |
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