SEO for Growth : the ultimate guide for marketers, web designers & entrepreneurs (Book, 2016) [WorldCat.org]
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SEO for Growth : the ultimate guide for marketers, web designers & entrepreneurs

Author: John Jantsch; Phil Singleton
Publisher: Kansas City, MO : Duct Tape Marketing, cop. 2016.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about  Read more...
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Document Type: Book
All Authors / Contributors: John Jantsch; Phil Singleton
ISBN: 9780692769447 0692769447
OCLC Number: 1105406483
Description: xvi, 221 p. ; 23 cm.
Responsibility: by John Jantsch and Phil Singleton ; [foreword by Brian Clark].

Abstract:

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"

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