skip to content
SEO : search engine optimization bible Preview this item
ClosePreview this item
Checking...

SEO : search engine optimization bible

Author: Jerri L Ledford
Publisher: Hoboken, N.J. : Wiley, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Master the strategies, techniques, and shortcuts in this SEO guide and you can improve your web site's search rankings. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more."--Jacket.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Jerri L Ledford
ISBN: 9780470175002 0470175001
OCLC Number: 154670264
Description: xviii, 389 pages : illustrations ; 24 cm
Contents: Introduction. Part I: Understanding SEO. Chapter 1: Search Engine Basics. Chapter 2: Creating an SEO Plan. Part II: SEO Strategies. Chapter 3: Building Your Site for SEO. Chapter 4: Keywords and Your Web Site. Chapter 5: Pay-per-Click and SEO. Chapter 6: Maximizing Pay-per-Click Strategies. Chapter 7: Increasing Keyword Success. Chapter 8: Understanding and Using Behavioral Targeting. Chapter 9: Managing Keyword and PPC Campaigns. Chapter 10: Keyword Tools and Services. Chapter 11: Tagging Your Web Site. Chapter 12: The Content Piece of the Puzzle. Chapter 13: Understanding the Role of Links and Linking. Part III: Optimizing Search Strategies. Chapter 14: Adding Your Site to Directories. Chapter 15: Pay-for-Inclusion Services. Chapter 16: Robots, Spiders, and Crawlers. Chapter 17: The Truth About SEO Spam. Chapter 18: Adding Social-Media Optimization. Chapter 19: Automated Optimization. Part IV: Maintaining SEO. Chapter 20: SEO Beyond the Launch. Chapter 21: Analyzing Success. Appendices. Appendix A: Optimization for Major Search Engines. Appendix B: Industry Interviews. Appendix C: SEO Software, Tools, and Resources. Appendix D: Worksheets. Glossary. Index.
Other Titles: SEO bible
Search engine optimization bible
Responsibility: Jerri L. Ledford.

Abstract:

Helps readers increase their web traffic with better search results.  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

  • SEO  (by 1 person)

Similar Items

Related Subjects:(5)

User lists with this item (3)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/154670264<\/a>> # SEO : search engine optimization bible<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"154670264<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/nju<\/a>> ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/140165032#Place\/hoboken_n_j<\/a>> ; # Hoboken, N.J.<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1173252<\/a>> ; # Web sites--Design<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/977272<\/a>> ; # Internet marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh98000035<\/a>> ; # Web sites--Design<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1173234<\/a>> ; # Web search engines<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh96011641<\/a>> ; # Web sites--Ratings and rankings<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/798877<\/a>> ; # Affiliate programs (World Wide Web)<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1716067<\/a>> ; # Web sites--Ratings and rankings<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/dewey.info\/class\/006.76\/e22\/<\/a>> ;\u00A0\u00A0\u00A0schema:alternateName<\/a> \"SEO bible<\/span>\" ;\u00A0\u00A0\u00A0schema:alternateName<\/a> \"Search engine optimization bible<\/span>\" ;\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/viaf.org\/viaf\/69249058<\/a>> ; # Jerri L. Ledford<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"2008<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/140165032<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"SEO : search engine optimization bible<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:productID<\/a> \"154670264<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/154670264#PublicationEvent\/hoboken_n_j_wiley_2008<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/140165032#Agent\/wiley<\/a>> ; # Wiley<\/span>\u00A0\u00A0\u00A0schema:reviews<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/154670264#Review\/1742882155<\/a>> ;\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780470175002<\/a>> ;\u00A0\u00A0\u00A0umbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GBA753492<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/154670264<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/dewey.info\/class\/006.76\/e22\/<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/140165032#Agent\/wiley<\/a>> # Wiley<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Wiley<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/140165032#Place\/hoboken_n_j<\/a>> # Hoboken, N.J.<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Hoboken, N.J.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/authorities\/subjects\/sh96011641<\/a>> # Web sites--Ratings and rankings<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Web sites--Ratings and rankings<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/authorities\/subjects\/sh98000035<\/a>> # Web sites--Design<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Web sites--Design<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/nju<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"nju<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/1173234<\/a>> # Web search engines<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Web search engines<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/1173252<\/a>> # Web sites--Design<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Web sites--Design<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/1716067<\/a>> # Web sites--Ratings and rankings<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Web sites--Ratings and rankings<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/798877<\/a>> # Affiliate programs (World Wide Web)<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Affiliate programs (World Wide Web)<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/977272<\/a>> # Internet marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Internet marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/69249058<\/a>> # Jerri L. Ledford<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Ledford<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Jerri L.<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Jerri L. Ledford<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9780470175002<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"0470175001<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9780470175002<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/154670264<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/154670264<\/a>> ; # SEO : search engine optimization bible<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-11<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/154670264#PublicationEvent\/hoboken_n_j_wiley_2008<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/140165032#Place\/hoboken_n_j<\/a>> ; # Hoboken, N.J.<\/span>\u00A0\u00A0\u00A0schema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/140165032#Agent\/wiley<\/a>> ; # Wiley<\/span>\u00A0\u00A0\u00A0schema:startDate<\/a> \"2008<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/154670264#Review\/1742882155<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Review<\/a> ;\u00A0\u00A0\u00A0schema:itemReviewed<\/a> <http:\/\/www.worldcat.org\/oclc\/154670264<\/a>> ; # SEO : search engine optimization bible<\/span>\u00A0\u00A0\u00A0schema:reviewBody<\/a> \"\"Master the strategies, techniques, and shortcuts in this SEO guide and you can improve your web site\'s search rankings. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more.\"--Jacket.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Content-negotiable representations<\/p>