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Servuction : le marketing des services

Author: Pierre Eiglier; Éric Langeard
Publisher: Auckland ; Bogota ; Paris : McGraw-Hill, 1987
Series: Stratégie et management, 11.
Edition/Format:   Print book : Mixed form : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Pierre Eiglier; Éric Langeard
ISBN: 2704211272 9782704211272
OCLC Number: 708299132
Awards: Prix IAE du management 1987
Description: 1 v. (XV-205 p.) : illustrations, couv. illustrations ; 25 cm.
Series Title: Stratégie et management, 11.
Responsibility: Pierre Eiglier ... Éric Langeard ...
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Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/708299132<\/a>> # Servuction le marketing des services<\/span>\u00A0\u00A0\u00A0\u00A0a schema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"708299132<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/bogota<\/a>> ; # Bogota<\/span>\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/auckland<\/a>> ; # Auckland<\/span>\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/vp<\/a>> ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/paris<\/a>> ; # Paris<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Topic\/marketing_des_services<\/a>> ; # Marketing des services<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Topic\/services_gestion<\/a>> ; # Services--Gestion<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Topic\/services_marketing<\/a>> ; # Services--Marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85120350<\/a>> ; # Service industries--Management<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1113442<\/a>> ; # Service industries--Management<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/dewey.info\/class\/658.8\/e21\/<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Topic\/marketing_services<\/a>> ; # marketing--services<\/span>\u00A0\u00A0\u00A0schema:awards<\/a> \"Prix IAE du management 1987<\/span>\" ;\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/viaf.org\/viaf\/5051640<\/a>> ; # \u00C9ric Langeard<\/span>\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/viaf.org\/viaf\/24721957<\/a>> ; # Pierre Eiglier<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"1987<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/4417276732<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"fr<\/span>\" ;\u00A0\u00A0\u00A0schema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Series\/strategie_management<\/a>> ; # Strat\u00E9gie management<\/span>\u00A0\u00A0\u00A0schema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Series\/strategie_et_management<\/a>> ; # Strat\u00E9gie et management ;<\/span>\u00A0\u00A0\u00A0schema:name<\/a> \"Servuction le marketing des services<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0schema:productID<\/a> \"708299132<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/708299132#PublicationEvent\/auckland_bogota_paris_mcgraw_hill_1987_14_bayeux_impr_la_bayeusaine_graphique<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Agent\/mcgraw_hill<\/a>> ; # McGraw-Hill<\/span>\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9782704211272<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/708299132<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/dewey.info\/class\/658.8\/e21\/<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Agent\/mcgraw_hill<\/a>> # McGraw-Hill<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"McGraw-Hill<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/auckland<\/a>> # Auckland<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Auckland<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/bogota<\/a>> # Bogota<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Bogota<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/paris<\/a>> # Paris<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Paris<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Series\/strategie_et_management<\/a>> # Strat\u00E9gie et management ;<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0schema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/708299132<\/a>> ; # Servuction le marketing des services<\/span>\u00A0\u00A0\u00A0schema:name<\/a> \"Strat\u00E9gie et management ;<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Series\/strategie_management<\/a>> # Strat\u00E9gie management<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0schema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/708299132<\/a>> ; # Servuction le marketing des services<\/span>\u00A0\u00A0\u00A0schema:name<\/a> \"Strat\u00E9gie management<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Topic\/marketing_des_services<\/a>> # Marketing des services<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Marketing des services<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Topic\/marketing_services<\/a>> # marketing--services<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"marketing--services<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Topic\/services_gestion<\/a>> # Services--Gestion<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Services--Gestion<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Topic\/services_marketing<\/a>> # Services--Marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Services--Marketing<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/authorities\/subjects\/sh85120350<\/a>> # Service industries--Management<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Service industries--Management<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/vp<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"vp<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/1113442<\/a>> # Service industries--Management<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Service industries--Management<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/24721957<\/a>> # Pierre Eiglier<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Eiglier<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Pierre<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Pierre Eiglier<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/5051640<\/a>> # \u00C9ric Langeard<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:birthDate<\/a> \"1937?<\/span>\" ;\u00A0\u00A0\u00A0schema:deathDate<\/a> \"1998,<\/span>\" ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Langeard<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"\u00C9ric<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"\u00C9ric Langeard<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9782704211272<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"2704211272<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9782704211272<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/708299132<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/708299132<\/a>> ; # Servuction le marketing des services<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-10<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/708299132#PublicationEvent\/auckland_bogota_paris_mcgraw_hill_1987_14_bayeux_impr_la_bayeusaine_graphique<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/paris<\/a>> ; # Paris<\/span>\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/bogota<\/a>> ; # Bogota<\/span>\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Place\/auckland<\/a>> ; # Auckland<\/span>\u00A0\u00A0\u00A0schema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4417276732#Agent\/mcgraw_hill<\/a>> ; # McGraw-Hill<\/span>\u00A0\u00A0\u00A0schema:startDate<\/a> \"1987<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Content-negotiable representations<\/p>