Sesame Street and the reform of children's television (Book, 2008) []
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Sesame Street and the reform of children's television

Author: Robert W Morrow
Publisher: Baltimore : Johns Hopkins University Press, ©2006
Edition/Format:   Print book : EnglishView all editions and formats
Sesame Street" aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. Explores the origins and inner workings of Children's Television Workshop (CTW), how the workshop in New York scripted and designed "Sesame Street", and why the show became both a model for network television as well as a thorn in its side

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert W Morrow
ISBN: 0801882303 9780801882302 9780801890857 0801890853
OCLC Number: 1024179693
Description: xii, 226 s. : illustrations ; 25 cm
Contents: The problem of television and the child viewer --
The preschool moment --
"A new bloom on the wasteland" --
The CTW model --
The itty bitty little kiddy show --
"Hope for a more substantive future" --
"The verdict on Sesame Street" --
The many faces of Sesame Street
Responsibility: Robert W. Morrow
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Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques,  Read more...


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Publisher Synopsis

An insightful look at American children's television. Library Journal 2005 [An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential. Choice Read more...

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