Sex in advertising : perspectives on the erotic appeal (eBook, 2012) [WorldCat.org]
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Sex in advertising : perspectives on the erotic appeal

Author: Tom Reichert; Jacqueline Lambiase
Publisher: New York : Routledge, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2002023530
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Reichert; Jacqueline Lambiase
ISBN: 9781410607065 1410607062 9781135638160 1135638160 9781135638207 1135638209 9781135638214 1135638217
OCLC Number: 897479405
Notes: Originally published 2003 by Lawrence Erlbaum Associates, Inc.
Description: 1 online resource (xii, 294 pages) : illustrations
Contents: pt. 1. Research approaches to sex in advertising --
pt. 2. Consumer responses to sex in advertising --
pt. 3. Cultural impact and interpretation --
pt. 4. Contexts and audiences --
pt. 5. Conclusion.
Responsibility: edited by Tom Reichert, Jacqueline Lambiase.

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"Each author probes the subject in a unique way....a certain quality of this specific combination of authors creates an irresistible tempo that urges one to read on....engaging enough for general Read more...

 
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