skip to content
Shopping for God : how Christianity went from in your heart to in your face Preview this item
ClosePreview this item
Checking...

Shopping for God : how Christianity went from in your heart to in your face

Author: James B Twitchell
Publisher: New York : Simon & Schuster, 2007.
Edition/Format:   Print book : English : 1st Simon & Schuster hardcover edView all editions and formats
Summary:
Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet--to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture? Just as we shop for goods and services, we shop for church.  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James B Twitchell
ISBN: 0743292871 9780743292870
OCLC Number: 124031843
Description: 324 pages : illustrations ; 25 cm
Contents: Oh Lord, why U.S.? an overview of the spiritual marketplace --
Another great awakening? --
Let's go shopping: brought to you by God --
Hatch, match, dispatch, or baptized, married, buried: the work of denominations --
Holy franchise: marketing religion in a scramble economy --
The United Methodist example --
The church impotent: what's wrong with the mainlines? --
Out of the ivory tower and into the missionary fields --
The megachurch: "If you are calling about a death in the family, press 8." --
And this too shall pass: the future of megas.
Responsibility: James B. Twitchell.
More information:

Abstract:

A generation ago, religion was a personal matter seldom discussed in public. Today religion is everywhere, from books to television--and politics. Now religion is marketed and advertised like any  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(3)

User lists with this item (6)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/124031843> # Shopping for God : how Christianity went from in your heart to in your face
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "124031843" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://dewey.info/class/254.4/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/198176873#Topic/religious_institutions_marketing> ; # Religious institutions--Marketing
   schema:about <http://id.worldcat.org/fast/860798> ; # Church marketing
   schema:about <http://id.worldcat.org/fast/1094100> ; # Religious institutions--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/198176873#Topic/consumption_economics_religious_aspects_christianity> ; # Consumption (Economics)--Religious aspects--Christianity
   schema:about <http://id.loc.gov/authorities/classification/BV652> ;
   schema:about <http://id.worldcat.org/fast/876472> ; # Consumption (Economics)--Religious aspects--Christianity
   schema:bookEdition "1st Simon & Schuster hardcover ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/54162958> ; # James B. Twitchell
   schema:datePublished "2007" ;
   schema:description "Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet--to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture? Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches. Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers--that is, churches--have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible. In this book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography, and ample parking. --From publisher's description."@en ;
   schema:description "Oh Lord, why U.S.? an overview of the spiritual marketplace -- Another great awakening? -- Let's go shopping: brought to you by God -- Hatch, match, dispatch, or baptized, married, buried: the work of denominations -- Holy franchise: marketing religion in a scramble economy -- The United Methodist example -- The church impotent: what's wrong with the mainlines? -- Out of the ivory tower and into the missionary fields -- The megachurch: "If you are calling about a death in the family, press 8." -- And this too shall pass: the future of megas."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/198176873> ;
   schema:inLanguage "en" ;
   schema:name "Shopping for God : how Christianity went from in your heart to in your face"@en ;
   schema:productID "124031843" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/124031843#PublicationEvent/new_york_simon_&_schuster_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/198176873#Agent/simon_&_schuster> ; # Simon & Schuster
   schema:url <http://catdir.loc.gov/catdir/toc/ecip0717/2007017621.html> ;
   schema:url <http://catdir.loc.gov/catdir/enhancements/fy0731/2007017621-s.html> ;
   schema:workExample <http://worldcat.org/isbn/9780743292870> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/124031843> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/198176873#Agent/simon_&_schuster> # Simon & Schuster
    a bgn:Agent ;
   schema:name "Simon & Schuster" ;
    .

<http://experiment.worldcat.org/entity/work/data/198176873#Topic/consumption_economics_religious_aspects_christianity> # Consumption (Economics)--Religious aspects--Christianity
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh97007746> ;
   schema:name "Consumption (Economics)--Religious aspects--Christianity"@en ;
    .

<http://id.worldcat.org/fast/1094100> # Religious institutions--Marketing
    a schema:Intangible ;
   schema:name "Religious institutions--Marketing"@en ;
    .

<http://id.worldcat.org/fast/860798> # Church marketing
    a schema:Intangible ;
   schema:name "Church marketing"@en ;
    .

<http://id.worldcat.org/fast/876472> # Consumption (Economics)--Religious aspects--Christianity
    a schema:Intangible ;
   schema:name "Consumption (Economics)--Religious aspects--Christianity"@en ;
    .

<http://viaf.org/viaf/54162958> # James B. Twitchell
    a schema:Person ;
   schema:birthDate "1943" ;
   schema:familyName "Twitchell" ;
   schema:givenName "James B." ;
   schema:name "James B. Twitchell" ;
    .

<http://worldcat.org/isbn/9780743292870>
    a schema:ProductModel ;
   schema:isbn "0743292871" ;
   schema:isbn "9780743292870" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.