Shoptimism : a journey into the heart and mind of the American consumer (Book, 2009) [WorldCat.org]
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Shoptimism : a journey into the heart and mind of the American consumer
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Shoptimism : a journey into the heart and mind of the American consumer

Author: Lee Eisenberg
Publisher: New York : Free Press, 2009.
Edition/Format:   Print book : English
Summary:
Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.
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Details

Document Type: Book
All Authors / Contributors: Lee Eisenberg
ISBN: 0743296257 : HRD 9780743296250 : HRD
OCLC Number: 777918463
Description: xviii, 334 pages : illustrations ; 24 cm
Contents: Prologue: The world, stuffed into a little black dress --
Pt. I. Them Versus You --
1. View from Within: The education of a floorwalker --
2. Lost in Retail Space: Giant sponges, swarming algae, and a magic mirror that reflects the future --
3. How We Got Here: The coming of Gen Buy and the selling power of S-E-X --
4. Downtown: In the land of merchant princes, there lurks a master spy --
5. Midtown: The Sell Side can see your house from up here --
6. Brain Wave: The search for the elusive Buy Button --
7. Bombarded: Four ways to think about advertising --
8. You: The new Them --
Pt. II. You Versus You --
9. Poor Ewe: Are you a sheep, constantly grazing, easily fleeced? --
10. You Are What You Buy: In search of a Unified Theory --
11. You Are Why You Buy: You buy for (a) status, (b) therapy, and/or (c) it's complicated --
12. Classic Buyer: Price and value: your head wants to do the right thing --
13. Romantic Buyer: Novelty and desire: your heart just wants to have fun --
14. Stop-Me-Before-I-Buy-Again Buyer: Where self-indulgence ends and self-destruction begins --
15. Martians Buy, Venusians Shop: Old myths die hard --
16. Shoptimism: Final closeout: four ways to say Good Buy --
Afterword: The perfect gift.
Responsibility: by Lee Eisenberg.
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Abstract:

Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.

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