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Show sold separately : promos, spoilers, and other media paratexts

Author: Jonathan Alan Gray
Publisher: New York, NY : New York University Press, 2010
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
It is virtually impossible to enter a movie theatre without prior knowledge or preconceived notions about a film. Thanks to an onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerrilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or 'paratexts' that surround viewing experiences  Read more...
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Document Type: Book
All Authors / Contributors: Jonathan Alan Gray
ISBN: 9780814731949 0814731945 9780814731956 0814731953
OCLC Number: 894559484
Notes: Introduction: film, television, and off-screen studies. From spoilers to spinoffs: a theory of paratexts. Coming soon! Hype, intros, and textual beginnings. Bonus materials: digital auras and authors. Under a long shadow: sequels, prequels, pre-texts, and intertexts. Spoiled and mashed up: viewer-created paratexts. In the world, just off screen: toys and games. Conclusion: "In the DNA": creating across paratexts
Description: xi, 247 s. : illustrations
Contents: Introduction: film, television, and off-screen studies --
From spoilers to spinoffs: a theory of paratexts --
Coming soon! Hype, intros, and textual beginnings --
Bonus materials: digital auras and authors --
Under a long shadow: sequels, prequels, pre-texts, and intertexts --
Spoiled and mashed up: viewer-created paratexts --
In the world, just off screen: toys and games --
Conclusion: "In the DNA": creating across paratexts.
Responsibility: Jonathan Gray

Abstract:

Thanks to an onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerrilla marketing, we generally know something about upcoming movies and TV shows  Read more...

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"Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of Read more...

 
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The extras, or \'paratexts\' that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show. \"Show Sold Separately\" gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for \"The Lord of the Rings\", spoilers for Lost, the opening credits of \"The Simpsons\", \"Star Wars\" actions figures, press reviews for \"Friday Night Lights\", the framing of \"Batman Begins\", the videogame of \"The Thing\", and the trailers for \"The Sweet Hereafter\". 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