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Sign wars : the cluttered landscape of advertising

Author: Robert Goldman; Stephen Papson
Publisher: New York : Guilford Press, ©1996.
Series: Critical perspectives (New York, N.Y.)
Edition/Format:   Print book : EnglishView all editions and formats
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This author aims to show how corporate symbols or signs vie for attention and market share by appropriating - and quickly abandoning - diverse elements of culture to differentiate products that may  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert Goldman; Stephen Papson
ISBN: 1572300140 9781572300149 1572300345 9781572300347
OCLC Number: 32551646
Description: xiii, 322 pages : illustrations ; 25 cm.
Contents: Introduction: Advertising in the Age of Accelerated Meaning --
1. Sign Wars --
2. Advertising in the Age of Hypersignification --
3. Yo! Hailing the Alienated Spectator --
4. The Flip Side of Jadedness: Memory and a Sense of Place --
5. Authenticity in the Age of the Poseur --
6. Green Marketing and the Commodity Self --
7. The Corporate Politics of Sign Values --
Conclusion: Sneakerization and Hyperculture.
Series Title: Critical perspectives (New York, N.Y.)
Responsibility: Robert Goldman, Stephen Papson.
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"Sign Wars is a path-breaking analysis of contemporary advertising, a work of sustained brilliance, rich in insight and imagination, that will reward repeated readings." --John Wilson, Ph.D., Duke Read more...

 
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