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A small price to pay : consumer culture on the Canadian home front, 1939-45

Author: Graham Broad
Publisher: Vancouver BC : UBC Press, [2013]
Series: Studies in Canadian military history.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

A long-overdue challenge to the commonplace assumption that the Second World War was a period of consumer austerity in Canada.

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Genre/Form: Electronic books
History
Additional Physical Format: Broad, Graham, 1970-
Small price to pay.
(CaOONL)20139044353
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Graham Broad
ISBN: 9780774823654 0774823658 9780774823661 0774823666
OCLC Number: 871380430
Awards: Short-listed for C. P. Stacey Prize, Canadian Commission for Military History and the Canadian Committee on the History of the Second World War 2013 (Canada)
Description: 1 online resource.
Contents: 1 Mrs. Consumer, Patriotic Consumerism, and the Wartime Prices and Trade Board --
2 Business as Usual: Adworkers and the Coming of War --
3 Finding a Place for Wartime Advertising --
4 Advertising to Win the War and Secure the Future --
5 Buying and Selling Big Ticket Items --
6 "The Grim Realities of War, as Pictured by Hollywood": Consuming Leisure / 156 Conclusion --
Appendix Guns and Butter: Consumer Spending, Inflation, and Price Controls.
Series Title: Studies in Canadian military history.
Responsibility: Graham Broad.
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A Small Price to Pay provides an excellent starting point from which to launch further explorations of the subject area ... I encourage neophytes and specialists alike interested in the Canadian home Read more...

 
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