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Small town tourism in South Africa

Author: Ronnie Donaldson
Publisher: Cham, Switzerland : Springer, [2018]
Series: Urban book series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Donaldson, Ronnie.
Small town tourism in South Africa.
Cham, Switzerland : Springer, [2018]
(OCoLC)1001545159
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ronnie Donaldson
ISBN: 9783319680880 3319680889
OCLC Number: 1006502730
Description: 1 online resource (xiii, 180 pages) : color illustrations, maps
Contents: Introduction: small towns in context --
A decade of small town tourism research in South Africa (2007 --
2016) --
In the name of tourism: Developing an image and brand --
the case of the Richmond book town --
Some more branding: 'National Town of the Year' as stimulus for tourism growth --
Cittaslow: going nowhere slowly? --
Rural (small town) tourism-led gentrification --
And then there was another festival --
Conclusion: The power behind tourism development.
Series Title: Urban book series.
Responsibility: Ronnie Donaldson.

Abstract:

This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming.  Read more...

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Chapter 5 documents the branding of Sedgefield through its proclamation as Africa\'s first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town\'s poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton\'s tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. 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