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Smarter pricing : how to capture more value in your market

Author: Tony Cram
Publisher: London ; New York : Financial Times/Prentice Hall, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats

Are your prices too low? Some of your customers would pay more, and there are times and places where you could charge more. This book talks about the rules of commanding the right price, and  Read more...


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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tony Cram
ISBN: 9780273706137 0273706136
OCLC Number: 137284093
Notes: Includes index.
Description: 1 online resource.
Contents: Smarter PricingHow to capture more value in your market Contents 1. Pricing by voodoo or bingo? there's a better way.CUSTOMERS - SMARTER WAYS TO UNDERSTAND THEM2. When they say price, they really mean value 3. What would you pay for this? perils and pitfalls of pricing research4. Price discrimination segmenting by price sensitivity 5. Customers behaving badly how price can helpCOMPETITORS - SMARTER WAYS TO OUTWIT THEM6. Standing out from the crowd pricing's role in positioning and differentiation7. Competing with value players hit back with benefits8. Fighting price wars planning to escape painCOMPANY SUCCESS SMARTER WAYS TO CAPTURE VALUE9. Fixing the right price structures, segments and stairways 10. Communicating prices creating positive perceptions11. Why pay more? how to get higher prices 12. Pricing success keeping discipline, measuring resultsEXECUTIVE SUMMARY & LAST WORD13. Smarter pricing the five minute versionThe last word on price
Responsibility: Tony Cram.


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" ... this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006

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