Soap, sex, and cigarettes : a cultural history of American advertising (Book, 2010) [WorldCat.org]
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Soap, sex, and cigarettes : a cultural history of American advertising
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Soap, sex, and cigarettes : a cultural history of American advertising

Author: Juliann Sivulka
Publisher: Belmont (CA) [etc.] : Wadsworth, 2010, cop. 1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest  Read more...
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Details

Document Type: Book
All Authors / Contributors: Juliann Sivulka
ISBN: 0534515932 9780534515935
OCLC Number: 780812043
Description: XV, 448 str. : ilustr. ; 24 cm.
Contents: Historical overview --
1492-1880 The beginnings --
Early American advertising --
1880-1900 Selling the goods --
1900-World War I The rise of a consumer economy --
Modern American advertising --
1920-1929 The roaring Twenties --
1930-1945 The Depression and World War II --
1945-1960 The postwar boom --
Contemporary American advertising --
1960-1975 The creative revolution --
1975-1990 From positioning to image building --
1990s and beyond the media revolution.
Responsibility: Juliann Sivulka.

Abstract:

From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.

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