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Social communication in advertising : persons, products & images of well-being

Author: William Leiss; Sut Jhally; Stephen Kline
Publisher: London ; New York : Routledge, ©1990.
Edition/Format:   Print book : English : 2nd ed., rev. and enlView all editions and formats
Summary:

The first comprehensive study of advertising in our society and culture, including a number of important comments on the implications of advertising for social policy.

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Document Type: Book
All Authors / Contributors: William Leiss; Sut Jhally; Stephen Kline
ISBN: 0415903548 9780415903547 0415039614 9780415039611 0176034919 9780176034917
OCLC Number: 27676849
Description: vii, 426 p. : ill. ; 23 cm.
Contents: 1. Introduction --
2. Criticisms of Advertising --
3. Defences of Advertising --
4. Origins of the Consumer Culture --
5. Advertising and the Development of Communications Media --
6. Advertising and the Development of Agencies --
7. The Modern Advertising Industry --
8. Two Approaches to the Study of Advertisements --
9. The Structure of Advertisements --
10. Goods as Satisfiers --
11. Goods as Communicators --
12. Issues in Social Policy --
13. Fantasia for the Citizen: The Nature and Uses of Political Marketing.
Responsibility: William Leiss, Stephen Kline, Sut Jhally.

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