skip to content
Social marketing casebook Preview this item
ClosePreview this item
Checking...

Social marketing casebook

Author: Jeff French; Rowena Merritt; Lucy Reynolds; National Social Marketing Centre.
Publisher: Los Angeles : SAGE, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jeff French; Rowena Merritt; Lucy Reynolds; National Social Marketing Centre.
ISBN: 1446250873 9781446250877 1282241184 9781282241183 9786613812308 6613812307 1446253945 9781446253946 9781446291986 1446291987
OCLC Number: 1058421167
Language Note: English.
Target Audience: Specialized.
Description: 1 online resource (281 pages)
Contents: COVER; Contents; About the Authors; Acknowledgements; Introduction; 1. The Key Principles and Concepts of Social Marketing; 2. Planning Social Marketing; 3. Developing Culturally Sensitive Interventions; 4. Community-based Social Marketing; 5. Segmenting Target Audiences; 6. Using Theory to Develop Effective Interventions; 7. Inroads into Africa: Enabling Local Services; 8. Being honest about the Challenges; 9. Reaching the 'hard to reach'; 10. Using a full Intervention mix; 11. Using Service 'pull' to Complement Customer 'push'; 12. Working with local Services. 13. Building Strong Communications into the marketing mix14. Using Enforcement in the Methods Mix; 15. Creating access to the right products; 16. Co-Production with the Private sector; 17. 'Franchising' Social Marketing; 18. Changing Behaviours Holistically; 19. The Importance of Evaluation; Index.
Responsibility: Jeff French, Rowena Merritt, and Lucy Reynolds.

Abstract:

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

This casebook is another first-rate addition to the growing armamentarium of seminal works in social marketing for both practitioners and students. It effectively combines theory and frameworks with Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1058421167> # Social marketing casebook
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "1058421167" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/774072384#Place/los_angeles> ; # Los Angeles
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/774072384#Topic/marketing> ; # Marketing
    schema:about <http://dewey.info/class/658.8/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/774072384#Topic/social_marketing> ; # Social marketing
    schema:bookFormat schema:EBook ;
    schema:contentRating "Specialized." ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/774072384#Organization/national_social_marketing_centre> ; # National Social Marketing Centre.
    schema:contributor <http://experiment.worldcat.org/entity/work/data/774072384#Person/merritt_rowena> ; # Rowena Merritt
    schema:contributor <http://experiment.worldcat.org/entity/work/data/774072384#Person/reynolds_lucy> ; # Lucy Reynolds
    schema:creator <http://experiment.worldcat.org/entity/work/data/774072384#Person/french_jeff> ; # Jeff French
    schema:datePublished "2011" ;
    schema:description "Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world."@en ;
    schema:description "COVER; Contents; About the Authors; Acknowledgements; Introduction; 1. The Key Principles and Concepts of Social Marketing; 2. Planning Social Marketing; 3. Developing Culturally Sensitive Interventions; 4. Community-based Social Marketing; 5. Segmenting Target Audiences; 6. Using Theory to Develop Effective Interventions; 7. Inroads into Africa: Enabling Local Services; 8. Being honest about the Challenges; 9. Reaching the 'hard to reach'; 10. Using a full Intervention mix; 11. Using Service 'pull' to Complement Customer 'push'; 12. Working with local Services."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/774072384> ;
    schema:genre "Case studies"@en ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/774072384#CreativeWork/> ;
    schema:name "Social marketing casebook"@en ;
    schema:productID "1058421167" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1058421167#PublicationEvent/los_angeles_sage_2011> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/774072384#Agent/sage> ; # SAGE
    schema:url <http://sk.sagepub.com/books/social-marketing-casebook> ;
    schema:url <http://0-sk.sagepub.com.pugwash.lib.warwick.ac.uk/books/social-marketing-casebook> ;
    schema:url <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.shu.ac.uk/shibboleth&dest=http://www.dawsonera.com/abstract/9781446253946> ;
    schema:url <http://site.ebrary.com/id/10587711> ;
    schema:url <http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml> ;
    schema:url <http://grail.eblib.com.au/patron/FullRecord.aspx?p=820061> ;
    schema:url <http://qut.eblib.com.au/patron/FullRecord.aspx?p=820061> ;
    schema:workExample <http://worldcat.org/isbn/9781446250877> ;
    schema:workExample <http://worldcat.org/isbn/9781446253946> ;
    schema:workExample <http://worldcat.org/isbn/9786613812308> ;
    schema:workExample <http://worldcat.org/isbn/9781282241183> ;
    schema:workExample <http://worldcat.org/isbn/9781446291986> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB6H0784> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB6G2696> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1058421167> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/774072384#Organization/national_social_marketing_centre> # National Social Marketing Centre.
    a schema:Organization ;
    schema:name "National Social Marketing Centre." ;
    .

<http://experiment.worldcat.org/entity/work/data/774072384#Person/french_jeff> # Jeff French
    a schema:Person ;
    schema:familyName "French" ;
    schema:givenName "Jeff" ;
    schema:name "Jeff French" ;
    .

<http://experiment.worldcat.org/entity/work/data/774072384#Person/merritt_rowena> # Rowena Merritt
    a schema:Person ;
    schema:familyName "Merritt" ;
    schema:givenName "Rowena" ;
    schema:name "Rowena Merritt" ;
    .

<http://experiment.worldcat.org/entity/work/data/774072384#Person/reynolds_lucy> # Lucy Reynolds
    a schema:Person ;
    schema:familyName "Reynolds" ;
    schema:givenName "Lucy" ;
    schema:name "Lucy Reynolds" ;
    .

<http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml>
    rdfs:comment "eBook available for UOIT via SAGE. Click link to access" ;
    .

<http://worldcat.org/isbn/9781282241183>
    a schema:ProductModel ;
    schema:isbn "1282241184" ;
    schema:isbn "9781282241183" ;
    .

<http://worldcat.org/isbn/9781446250877>
    a schema:ProductModel ;
    schema:isbn "1446250873" ;
    schema:isbn "9781446250877" ;
    .

<http://worldcat.org/isbn/9781446253946>
    a schema:ProductModel ;
    schema:isbn "1446253945" ;
    schema:isbn "9781446253946" ;
    .

<http://worldcat.org/isbn/9781446291986>
    a schema:ProductModel ;
    schema:isbn "1446291987" ;
    schema:isbn "9781446291986" ;
    .

<http://worldcat.org/isbn/9786613812308>
    a schema:ProductModel ;
    schema:isbn "6613812307" ;
    schema:isbn "9786613812308" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.