Social marketing : influencing behaviors for good / Nancy R. Lee and Philip Kotler. (Book, 2020) [WorldCat.org]
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Social marketing : influencing behaviors for good / Nancy R. Lee and Philip Kotler.
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Social marketing : influencing behaviors for good / Nancy R. Lee and Philip Kotler.

Author: Nancy R Lee; Philip Kotler
Publisher: Los Angeles : SAGE , ©2020.
Edition/Format:   Print book : English : Sixth edition
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Document Type: Book
All Authors / Contributors: Nancy R Lee; Philip Kotler
ISBN: 1412981491 9781412981491 1412981492
OCLC Number: 1201537415
Notes: Includes bibliographical references (pages R1-R25) and index.
Description: xxiii, 502 pages : illustrations (some color) ; 24 cm.

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