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Details
Document Type: | Book |
---|---|
All Authors / Contributors: |
Nancy R Lee; Philip Kotler |
ISBN: | 1412981491 9781412981491 1412981492 |
OCLC Number: | 1201537415 |
Notes: | Includes bibliographical references (pages R1-R25) and index. |
Description: | xxiii, 502 pages : illustrations (some color) ; 24 cm. |
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