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Social marketing

Author: Gerard Hastings, (Professor); Christine Domegan
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Edition/Format:   eBook : Document : English : Third editionView all editions and formats
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Hastings, Gerard (Professor).
Social marketing.
Abingdon, Oxon ; New York, NY : Routledge, 2018
(DLC) 2017019699
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gerard Hastings, (Professor); Christine Domegan
ISBN: 9781315648590 1315648598
OCLC Number: 1017743101
Description: 1 online resource
Contents: Harnessing the power of marketing --
Social marketing principles --
The shoulders of giants --
Making it happen- the toolbox --
Research and the teller of tales --
Compelling content --
Competitive analysis --
Critical marketing --
Spiritual dimensions --
Ethical issues --
Systems social marketing.
Responsibility: Gerard Hastings and Christine Domegan.

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