skip to content
Social marketing Preview this item
ClosePreview this item
Checking...

Social marketing

Author: Gerard Hastings, (Professor); Christine Domegan
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Edition/Format:   eBook : Document : English : Third editionView all editions and formats
Summary:
"Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:Case studies from across the globe,accessible exercises, engaging storiesand online support with an expanded and enhanced companion websitewhich will all enable you to think critically about the individual and  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Hastings, Gerard (Professor).
Social marketing.
Abingdon, Oxon ; New York, NY : Routledge, 2018
(DLC) 2017019699
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gerard Hastings, (Professor); Christine Domegan
ISBN: 9781315648590 1315648598
OCLC Number: 1017743101
Description: 1 online resource
Contents: Harnessing the power of marketing --
Social marketing principles --
The shoulders of giants --
Making it happen- the toolbox --
Research and the teller of tales --
Compelling content --
Competitive analysis --
Critical marketing --
Spiritual dimensions --
Ethical issues --
Systems social marketing.
Responsibility: Gerard Hastings and Christine Domegan.

Abstract:

"Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:Case studies from across the globe,accessible exercises, engaging storiesand online support with an expanded and enhanced companion websitewhich will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause."--Provided by publisher.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.