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Social marketing

Author: R Craig Lefebvre
Publisher: Los Angeles : SAGE, 2013.
Series: SAGE library of marketing.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism.
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Additional Physical Format: (DLC) 2012935585
(OCoLC)832570477
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: R Craig Lefebvre
ISBN: 9781446253113 1446253112 9781446286302 1446286304
OCLC Number: 960708058
Description: 1 online resource.
Contents: Volume I. Social marketing : conceptual frameworks and common ground --
Volume II. Social marketing in the developed world --
Volume III. Social marketing in developing countries --
Volume IV. Social marketing in developing countries (continued) --
Volume V. Applications of social marketing for sustainable behavior and environmental protection --
Volume VI. Social marketing : deepening and expanding the impact.
Series Title: SAGE library of marketing.
Other Titles: Social marketing (Sage)
Responsibility: edited by R. Craig Lefebvre.

Abstract:

Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism.

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