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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/960708058 Title: Social marketing Author: R Craig Lefebvre Publisher: Los Angeles : SAGE, 2013. ISBN/ISSN: 9781446253113 1446253112 9781446286302 1446286304 OCLC:960708058

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Social marketing

Author:	R Craig Lefebvre
Publisher:	Los Angeles : SAGE, 2013.
Series:	SAGE library of marketing.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Social marketing.
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Additional Physical Format:	(DLC) 2012935585 (OCoLC)832570477
Material Type:	Document, Internet resource
Document Type:	Internet Resource, Computer File
All Authors / Contributors:	R Craig Lefebvre Find more information about:
ISBN:	9781446253113 1446253112 9781446286302 1446286304
OCLC Number:	960708058
Description:	1 online resource.
Contents:	Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
Series Title:	SAGE library of marketing.
Other Titles:	Social marketing (Sage)
Responsibility:	edited by R. Craig Lefebvre.

Abstract:

Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism.

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