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Additional Physical Format: | (DLC) 2012935585 (OCoLC)832570477 |
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Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
R Craig Lefebvre |
ISBN: | 9781446253113 1446253112 9781446286302 1446286304 |
OCLC Number: | 960708058 |
Description: | 1 online resource. |
Contents: | Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact. |
Series Title: | SAGE library of marketing. |
Other Titles: | Social marketing (Sage) |
Responsibility: | edited by R. Craig Lefebvre. |
Abstract:
Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism.
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