Social media analytics : effective tools for building, interpreting, and using metrics (Book, 2014) [WorldCat.org]
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Social media analytics : effective tools for building, interpreting, and using metrics
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Social media analytics : effective tools for building, interpreting, and using metrics

Author: Marshall Sponder
Publisher: New York, 2014-2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find  Read more...

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Document Type: Book
All Authors / Contributors: Marshall Sponder
ISBN: 9780071824491 0071824499
OCLC Number: 868322561
Notes: Originally published: 2012. - Includes bibliographical references and index.
Description: 1 v.
Contents: Book Approach and Contents:This book will outline all that is known about Social Media Monitoring and Social Media ROI and will breakdown what business needs to know based on verticals and applications. Best practices will also be put forward.Part 1: An Overview of Social Media Monitoring1. Social Media ROI history (thoughts and trend leaders)2. Tracking Word of Mouth (WOM) using Outreach, Engagement, Triage3. Tracking International Social Media (language and cultural barriers)4. Technology issues - Detailing how is does Social Media Monitoring work5. Social Intelligence - sifting data from web documents and constructing meaning6. Social Media Monitoring for Branding7. Social Media Monitoring for Public Relations8. Social Media Monitoring for Sales9. Social Media Monitoring for Advertising10. Determining the worth of Virtual Friends, Fans, Tweets, Tweeters, etc.Part 2: Data Inputs11. Constructing a Social Media Audit / Social Monitoring Audit12. Determine Social Media Assets/Inventory/Applications13. Building Social Media Scorecards14. Building Social Monitoring Scorecards (specializing by vertical or business type)Part 3: Deploying Social Media Monitoring and Action/Touch Points15. Planning your monitoring / content creation16. Develop and Deploy Social Media Outreach17. Social Media Funnel Conversion Visualizations18. Mashing up data from disparate sources (Web Analytics, Social Media Monitoring, Search/SEO, House Data, Geo-local data such as Foursquare & Twitter, Google Maps19. Case Studies20. Putting the results of Social Monitoring into plain language Management Understands21. Monitoring Tools and Technologies22. Monitoring Platform Briefs (my connections with vendors in the monitoring industry make this low hanging fruit but useful for the book). 23. Evaluating and classifying a Social Monitoring Solution for your organization Part 4: BRIEFS and Short Case Studies of SMM Platforms24. The Future of Social Media Monitoring - where is the field headingPart 5: Deploying Social Media Monitoring and Action/Touch Points25. Planning your monitoring / content creation26. Develop and Deploy Social Media Outreach27. Social Media Funnel Conversion Visualizations28. Mashing up data from disparate sources (Web Analytics, Social Media Monitoring, Search/SEO, House Data, Geo-local data such as Foursquare & Twitter, Google Maps29. Putting the results of Social Monitoring into plain language
Responsibility: Marshall Sponder.

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