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Social media and e-diplomacy in China : scrutinizing the power of Weibo

Author: Ying Jiang
Publisher: New York, NY : Palgrave Macmillan, [2017] ©2017
Series: Palgrave pivot.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on  Read more...
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Genre/Form: Electronic books
Electronic book
Additional Physical Format: Print version:
Jiang, Ying.
Social media and e-diplomacy in China.
New York, NY, U.S.A. : Palgrave Macmillan, [2017]
(DLC) 2017939885
(OCoLC)1003117427
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ying Jiang
ISBN: 9781137593580 113759358X
OCLC Number: 1000592861
Description: 1 online resource (xii, 147 pages) : illustrations.
Contents: PART One: Social media landscape differences between China and the West --
Introduction and background knowledge --
Social media context in China and global PR theory --
Part 2: Analyzing the Embassies' use of Weibo --
Scanning the foreign use of Weibo --
Foreign embassies' use of Weibo --
A close case study: Kunming terror attack & embassy's e-diplomacy via Weibo --
Part 3: Public Diplomacy and Weibo --
Weibo as a public diplomacy platform --
Implications of the Western use of Weibo and global PR theory --
Conclusion/ Open-endedness.
Series Title: Palgrave pivot.
Responsibility: Ying Jiang.

Abstract:

This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general)  Read more...

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