The social media bible : tactics, tools, and strategies for business success (Book, 2010) []
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The social media bible : tactics, tools, and strategies for business success

The social media bible : tactics, tools, and strategies for business success

Author: Lon Safko; David K Brake
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition/Format:   Print book : English : 2nd edView all editions and formats

Outlines what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. This book helps readers to build a functional knowledge base,  Read more...


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Document Type: Book
All Authors / Contributors: Lon Safko; David K Brake
ISBN: 9780470411551 0470411554
OCLC Number: 762161735
Notes: Includes index.
Description: xix, 771 pages : illustrations ; 24 cm
Contents: What is social media? --
The social media ecosystem --
Say hello to social networking --
Everyone's a publisher --
It's not your father's email --
The world of web pages --
The internet forum --
The ubiquitous blog --
The wisdom of the wiki --
A picture is worth a thousand words (photo sharing) --
Talking about the podcast (audio create) --
Got audio? (audio sharing) --
Watch out for vlogs (video create) --
Got video (video sharing) --
Thumbs up for microblogging --
Live from anywhere, it's livecasting --
Virtual worlds, real impact --
Gaming the system: virtual gaming --
RSS, really simple syndication made simple --
Spotlight on search (search engine optimization) --
Marketing yourself (search engine marketing) --
The formidable fourth screen (mobile) --
Let the conversation begin (interpersonal) --
Social networks --
Publish --
Photo --
Audio --
Video --
Microblogging --
Livecasting --
Virtual worlds --
Gaming --
Productivity applications --
Aggregators --
RSS --
Search --
Mobile --
Interpersonal --
The four pillars of social media strategy --
Your social media SWOT analysis --
The ACCESS model --
Evaluate and organize existing resources --
Your implementation plan.
Responsibility: Lon Safko, David K. Brake.


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