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Social media for business : foolproof tips to help you promote your business or your brand

Author: Linda Coles
Publisher: Richmond, Vic. : John Wiley & Sons, [2018] ©2018
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The quick-and-easy guide to effective social media marketing, Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Linda Coles
ISBN: 9780730345770 0730345777
OCLC Number: 1014374423
Notes: Includes index.
Description: xx, 242 pages ; 22 cm
Contents: Social media --
policy, plan and profitability --
Facebook --
LinkedIn --
Twitter --
YouTube --
Instagram --
Pinterest --
Snapchat --
Online etiquette --
Email marketing --
Podcasting --
Google+ --
Making your website work --
Staying safe --
Promoting yourself and getting results. APPENDIX: Daisy's social plan.
Responsibility: Linda Coles.

Abstract:

The quick-and-easy guide to effective social media marketing, Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy, as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence, and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.

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