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Social media for strategic communication : creative strategies and research-based applications

Author: Karen June Freberg
Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2019]
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Karen June Freberg
ISBN: 9781506387109 1506387101
OCLC Number: 1035769848
Description: xx, 313 pages : illustrations ; 26 cm
Contents: Chapter 1. Introduction to Social Media: An Art and Science --
Chapter 2. Ethical and Legal Fundamentals in Social Media --
Chapter 3. Personal and Professional Branding --
Chapter 4. Industry Qualifications and Roles --
Chapter 5. Research in Social Media: Monitoring, Listening, and Analysis --
Chapter 6. Strategic Planning for Social Media --
Chapter 7. Strategic Writing for Social Media --
Chapter 8. Audience Segmentation and Analysis --
Chapter 9. Creating, Managing, and Curating Content --
Chapter 10. Measurement, Evaluation, Budget, and Calendar --
Chapter 11. How Social Media Is Applied: Exploring Different Specializations, Part I --
Chapter 12. How Social Media Is Applied: Exploring Different Specializations, Part II --
Chapter 13. What Does the Social Media World Have That Is New?
Responsibility: Karen Freberg.

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"The title helps students move ahead from their own often limited use of social media, integrates well with our program, and connects many of the finer details of PR practice to undergrad and Read more...

 
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