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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/974414914 Title: Social Media Management : Technologies and Strategies for Creating Business Value Author: Amy Van Looy Publisher: Cham, Springer International Publishing ; 2016. ISBN/ISSN: 9783319219905 3319219901 OCLC:974414914

  
  

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Social Media Management : Technologies and Strategies for Creating Business Value

Author:	Amy Van Looy
Publisher:	Springer International Publishing ; Cham, 2016.
Series:	Springer Texts in Business and Economics
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Business. Marketing. Industrial management. View all subjects
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