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Social Media Management : Technologies and Strategies for Creating Business Value

Author: Amy Van Looy
Publisher: Springer International Publishing ; Cham, 2016.
Series: Springer Texts in Business and Economics
Edition/Format:  eBook : Document : EnglishView all editions and formats
Summary:
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amy Van Looy
ISBN: 9783319219905 3319219901
OCLC Number: 974414914
Description: 1 recurso en línea : XIX, 250 p. 69 illustrations
Contents: Introduction --
Definitions, Social Media Types and Tools --
Social media Strategy and Return on Investment --
Online Advertising and Viral Campaigns --
Social Customer Relationship Management --
Search Engine Optimization --
Sentiment Analysis and Opinion Mining (Business Intelligence) --
Social Network Data and Predictive Mining (Business Intelligence) --
e-Recruitment --
Crowdfunding --
Legal and Ethical Issues in Social Media --
Wrap-up.
Series Title: Springer Texts in Business and Economics
Responsibility: by Amy Van Looy.

Abstract:

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

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