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Social media management : technologies and strategies for creating business value

Author: Amy Van Looy
Publisher: Swiitzerland : Springler, 2016.
Series: Springler texts in business and economics.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring  Read more...

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Genre/Form: Management
Document Type: Book
All Authors / Contributors: Amy Van Looy
ISBN: 9783319373058 3319373056
OCLC Number: 1119727630
Description: xix, 250 pages : illustrations ; 24 cm
Contents: Introduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- Social Customer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal and Ethical Issues in Social Media.- Wrap-up.
Series Title: Springler texts in business and economics.
Responsibility: Amy Van Looy.

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"This book ... is an undergraduate textbook. But I must say that I have reviewed and read other undergraduate textbooks but this one in particular it is really well-written and it is really on the Read more...

 
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