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Social media marketing

Author: Shiv Singh; Stephanie Diamond
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020] ©2020
Series: --For dummies.
Edition/Format:   Print book : English : 4th editionView all editions and formats
Summary:
Are yo uan independent entrepeneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a  Read more...
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Document Type: Book
All Authors / Contributors: Shiv Singh; Stephanie Diamond
ISBN: 1119617006 9781119617006
OCLC Number: 1100781229
Notes: Includes index.
Description: xiii, 430 pages : illustrations ; 24 cm.
Contents: Introduction --
Part 1: Getting started with social media marketing. Chapter 1: Understanding social media marketing ; Chapter 2: Discovering your SMM competitors ; Chapter 3: Getting in the social media marketing frame of mind --
Part 2: Practicing SMM on the social web. Chapter 4: Launching SMM campaigns ; Chapter 5: Developing your SMM voice ; Chapter 6: Understanding a marketer's responsibilites --
Part 3: Reaching your audience via mainstream social platforms. Chapter 7: Finding the right platforms ; Chapter 8: Exploring SMM strategies for Facebook ; Chapter 9: Marketing on Twitter ; Chapter 10: Creating a YouTube strategy ; Chapter 11: Considering LinkedIn ; Chapter 12: Delving into Instagram ; Chapter 13: Discovering Snapchat ; Chapter 14: Marketing with Pinterest ; Chapter 15: Interacting with Tumblr ; Chapter 16: Engaging customers using other platforms --
Part 4: Getting your message to connectors. Chapter 17: Marketing to Millenials ; Chapter 18: Accounting for the influencers ; Chapter 19: Disrupting with voice search ; Chapter 20: Utilizing messaging apps --
Part 5: Old marketing is new again with SMM. Chapter 21: Practicing SMM on your website ; Chapter 22: Becoming an authentic and engaged advertiser ; Chapter 23: Building an SMM mobile campaign ; Chapter 24: Encouraging employees to advocate for your brand on social media ; Chapter 25: Changing tactics and metrics ; Chapter 26: Understanding social media governance ; Chapter 27: Using real-time marketing ; Chapter 28: Data and privacy --
Part 6: The part of tens. Chapter 29: Ten SMM-related must-read blogs ; Chapter 30: Ten top SMM tools ; Chapter 31: Ten tips to navigate fakeness.
Series Title: --For dummies.
Other Titles: Social media marketing for dummies
Responsibility: by Shiv Singh and Stephanie Diamond.

Abstract:

Are yo uan independent entrepeneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools. -- back cover.

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