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Social media measurement and management : entrepreneurial digital analytics

Author: Jeremy Harris Lipschultz
Publisher: New York, NY ; Abingdon, Oxon : Routledge, 2020. ©2020
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This new textbook applies a critical and practial lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication--back cover.
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Additional Physical Format: Online version:
Lipschultz, Jeremy Harris, 1958- author.
Social media measurement and management
New York, NY : Routledge, 2019
(DLC) 2019008486
Document Type: Book
All Authors / Contributors: Jeremy Harris Lipschultz
ISBN: 9780815363903 0815363907 9780815363927 0815363923
OCLC Number: 1012343727
Description: xxiii, 319 pages : illustrations, portraits ; 23 cm
Contents: Unit One: Foundations of Social Media Measurement and Management --
Unit Two: Strategic Social Media Measurement Tools --
Unit Three: Best Practices in Social Media Measurement --
Unit Four: Social Media Planning and Campaigns.
Responsibility: Jeremy Harris Lipschultz.

Abstract:

This new textbook applies a critical and practial lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication--back cover.

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