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Social media : the academic library perspective

Author: Nina Verishagen
Publisher: Cambridge, MA : Chandos Publishing, [2019] ©2019
Series: Chandos social media series.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: ebook version :
Document Type: Book
All Authors / Contributors: Nina Verishagen
ISBN: 9780081024096 0081024096
OCLC Number: 1047776046
Description: xxxvi, 264 pages : illustrations (some color) ; 23 cm.
Contents: Part I: The social media landscape at the academic library --
1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger --
2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen --
3. The right social media platform for your library / Morgan Swan --
4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke --
5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt --
Part II: Tried and tested by librarians: social media case studies --
6. Instagram --
6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson --
6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler --
6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis --
6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer --
7. Twitter --
7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker --
7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda --
7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers --
7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack --
8. Facebook --
8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings --
8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang --
8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse --
9. YouTube --
9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich --
9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant --
10. Snapchat --
10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner --
10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio --
11. Pinterest --
11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne
Series Title: Chandos social media series.
Responsibility: edited by Nina Verishagen.

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