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Soft innovation : economics, product aesthetics, and the creative industries

Author: Paul Stoneman
Publisher: Oxford ; New York : Oxford University Press, 2011.
Edition/Format:   Print book : English : Pbk. edView all editions and formats
Summary:

Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative  Read more...

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Document Type: Book
All Authors / Contributors: Paul Stoneman
ISBN: 9780199572489 0199572488 9780199697021 0199697027
OCLC Number: 768480442
Description: xiv, 366 pages ; 24 cm
Contents: 1. Introduction ; PART I: THE NATURE AND EXTENT OF SOFT INNOVATION ; 2. Defining Soft Innovation ; 3. Aggregate Measures of Soft Innovation ; 4. Soft Innovation in the Creative Industries: Books, Recorded Music, and Video Games ; 5. Soft Innovations Outside the Creative Industries: The Food, Pharmaceuticals, and Financial Industries ; PART II: THE ECONOMIC ANALYSIS OF SOFT INNOVATION ; 6. The Economic Analysis of TPP Innovation as a Foundation for the Analysis of Soft Innovation ; 7. The Supply of Soft Product Innovations ; 8. The Diffusion of Soft Innovations ; 9. Soft Innovation and Uncertainty: Variant Proliferation, Insurance Markets, and Finance ; 10. Soft Innovation, Intellectual Property Rights, Competition, and Welfare ; PART III: IMPACTS AND IMPLICATIONS ; 11. The Impact of Soft Innovations on Firm Performance ; 12. Soft Innovation and Government Policy ; 13. Conclusions and Future Prospects
Responsibility: Paul Stoneman.

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a major work of scholarship in a critical field of industry and policy studies. * Stuart Cunningham, Journal of Cultural Economics *

 
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