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Sold on radio : advertisers in the golden age of broadcasting

Author: Jim Cox
Publisher: Jefferson, N.C. : McFarland & Co., ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher.
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Cox
ISBN: 9780786433919 0786433914
OCLC Number: 188535836
Description: x, 322 pages : illustrations ; 27 cm
Contents: Pt. I. The Commercialization of American Network Radio --
1. Ancestors of Radio Advertising --
2. Commercializing the Ether --
3. Ad Agencies: They Held the Whip Hand --
4. Audience Measurement Services: Counting the House --
5. Commercial Copywriters: Persuasive Penmanship --
6. Commercial Spokesmen: They Delivered the Goods --
Pt. II. Patronage of American Network Radio --
American Home Products --
American Tobacco Company --
Andrew Jergens Company --
Bristol-Myers Company --
Brown & Williamson Tobacco Company --
Campbell Soup Company --
Coca-Cola Company --
Colgate-Palmolive-Peet Company --
Ford Motor Company --
General Foods Corporation --
General Mills, Inc --
General Motors Company --
Kellogg Company --
Kraft Foods Company --
Lever Brothers Company --
Liggett & Myers Tobacco Company --
P. Lorillard, Inc --
Miles Laboratories, Inc --
Philip Morris Company --
Procter & Gamble Company --
Quaker Oats Company --
R. J. Reynolds Tobacco Company --
Standard Brands, Inc --
Sterling Drug, Inc --
App. A. 100 More Advertisers in Radio's Golden Age --
App. B. Variants That Impacted the Radio Commercial --
App. C. A Glossary of Advertising and Broadcasting Jargon --
Chapter Notes.
Responsibility: Jim Cox.
More information:

Abstract:

After struggling with ways to underwrite national radio services, a successful advertising system emerged leading radio into its golden age, which lasted from the 1920s through the early 1960s. This  Read more...

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