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Solving Problems with Design Thinking : Ten Stories of What Works

Author: Jeanne Liedtka; Andrew King; Kevin Bennett
Publisher: New York : Columbia University Press, 2013.
Series: Columbia Business School Publishing; EBL-Schweitzer
Edition/Format:   Print book : EnglishView all editions and formats
Publication:Solving Problems with Design Thinking.
Summary:
12. Where Do We Go from Here?Postscript: Educating Managers for Design.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeanne Liedtka; Andrew King; Kevin Bennett
ISBN: 9780231163569 0231163568
OCLC Number: 868312689
In: Liedtka, Jeanne
Contents: Preface: The Story Behind Our Stories; Acknowledgments; 1. Dispelling the Moses Myth; 2. Reimagining the Trade Show Experience at IBM; 3. Postmerger Integration at Suncorp; 4. Transforming B2B Customer Engagement at 3M; 5. Rethinking Strategic Planning at SAP; 6. Redesigning the Customer Contact Center at Toyota; 7. Social Networking at MeYou Health; 8. Industry Collaboration in Financial Services with the FiDJI Project; 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen; 10. Engaging the Citizens of Dublin; 11. Scaling a Design Thinking Competency at Intuit.
Series Title: Columbia Business School Publishing; EBL-Schweitzer
Responsibility: Jeanne Lietka; Andrew King; Kevin Bennett.

Abstract:

12. Where Do We Go from Here?Postscript: Educating Managers for Design.

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as et.

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In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and different problems in a variety of organizations, both for- and not-for-profit. Read more...

 
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