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Der Sortimentsbuchhandel ein Lehrbuch

Author: Sigrid Pohl; Konrad Umlauf; Doktor Ernst Hauswedell und Co.
Publisher: Stuttgart Dr. Ernst Hauswedell & Co. 2018
Edition/Format:   Print book : GermanView all editions and formats
Summary:
Wenn der stationäre Bucheinzelhandel wirtschaftlich klug handelt und seine überlegene Beratungskompetenz und einen kompromisslos guten Service ausspielt, dann hat er eine vielversprechende Zukunft. Die dafür erforderlichen Kenntnisse vermittelt dieses Lehrbuch. Die Autoren stellen den Stoff vor allem unter zwei Fragestellungen dar: Welche längerfristigen Trends bestimmen den Bucheinzelhandel, und wie kann die  Read more...
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Details

Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sigrid Pohl; Konrad Umlauf; Doktor Ernst Hauswedell und Co.
ISBN: 3776205180 9783776205183
OCLC Number: 1027961168
Description: IX, 342 Seiten Illustrationen
Responsibility: Sigrid Pohl, Konrad Umlauf
More information:

Abstract:

Wenn der stationäre Bucheinzelhandel wirtschaftlich klug handelt und seine überlegene Beratungskompetenz und einen kompromisslos guten Service ausspielt, dann hat er eine vielversprechende Zukunft. Die dafür erforderlichen Kenntnisse vermittelt dieses Lehrbuch. Die Autoren stellen den Stoff vor allem unter zwei Fragestellungen dar: Welche längerfristigen Trends bestimmen den Bucheinzelhandel, und wie kann die einzelne Sortimentsbuchhandlung durch individuelle Profilierung damit umgehen? Fragen der Kundenorientierung sowie einer Arbeitsorganisation, die der Profilierung und dem Erwerb von Beratungskompetenz im Alltagsgeschäft dienen, sind Bezugspunkt in jedem Kapitel.

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