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The sovereign consumer : a new intellectual history of neoliberalism

Author: Niklas Olsen
Publisher: Cham, Switzerland : Palgrave Macmillan, [2019]
Series: Consumption and public life.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics.Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: (OCoLC)1028605569
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Niklas Olsen
ISBN: 9783319895840 3319895842
OCLC Number: 1050110385
Description: 1 online resource.
Contents: Introduction --
The birth of the neoliberal sovereign consumer --
Liberating the consumer: Ludwig Erhard and the making of the federal republic --
From choice to welfare: the concept of the consumer in the Chicago School of Economics --
The emergence of the sovereign consumer in post-war economics --
Sovereign consumers enter the Scandinavian welfare state: The case of Denmark --
Neoliberalism without neoliberals --
Epilogue.
Series Title: Consumption and public life.
Responsibility: Niklas Olsen.

Abstract:

This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics.Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forumpar excellence.Moreover, Olsen contemplates how the sovereign consumer has served tomarketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth. A politically timely project,The Sovereign Consumerwill have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.

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