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The sponsor : notes on modern potentates

Author: Erik Barnouw; Deirdre Boyle
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017. ©2004
Series: Classics in communication and mass culture series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment." Sponsorship is basic to  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Barnouw, Erik, 1908-2001.
Sponsor.
London ; New York : Routledge, 2017
(OCoLC)1041930143
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Erik Barnouw; Deirdre Boyle
ISBN: 9781351473507 1351473506 9781351473491 1351473492
OCLC Number: 1005620363
Notes: "Originally published in 1978 by Oxford University Press. Published 2004 by Transaction Publishers. Published 2017 by Routledge."
Description: 1 online resource (220 pages) : illustrations.
Contents: Preface to the Transaction edition --
Acknowledgment --
But first, this message --
Part One. Rise. 1. On the eve of the sponser --
2. The first 400 --
3. New system --
4. Monopoly games --
5. National --
6. The dispossessed --
7. Uprising --
8. Two worlds --
9. Senator Truman --
10. Transition --
11. Qualms --
12. Changing the guard --
13. Going public --
14. Demographics --
15. Do you agree or disagree --
Part Two. Domain. 1. The inner fortress : the "commercial" --
2. The outer defenses : "entertainment" --
3. The satrapies : "public service" --
4. Sphere of influence : "culture" --
Part Three. Prospect. 1. Problem : success --
2. The medium and the biosphere --
3. The new liberation --
4. Genie from the tube --
5. Jobs wanted --
6. The circuses --
7. Empires --
8. Fringe medium.
Series Title: Classics in communication and mass culture series.
Responsibility: Erik Barnouw ; with a new preface by Deirdre Boyle.

Abstract:

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. This book is a study of the economic structure and ideological impact of modern broadcasting.  Read more...

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"The best critique of television since Newton Minow's 'wasteland' blast of the early 1960s." -I haven't read a more stimulating and enlightening book about television. My mind still burns under its Read more...

 
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