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Sports innovation management

Author: Vanessa Ratten
Publisher: Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Vanessa Ratten
ISBN: 1351712012 9781351712019 9781315177977 1315177978 9781138037311 1138037311 9781351711999 1351711997 9781351712002 1351712004
OCLC Number: 1001979549
Description: 1 online resource (160 pages) : illustrations
Contents: Sports innovation management: an overview --
Creativity and innovation --
Transformational leadership --
Innovative marketing --
Culture, social and sustainable innovation --
Open innovation --
Corporate entrepreneurship --
Technology innovation --
Future directions for sports innovation management.
Responsibility: Vanessa Ratten.

Abstract:

"This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace."--Provided by publisher.

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"Sport is a global phenomenon engaging billions of people and generating billions in annual revenues. Sport is also characteristically entrepreneurial so the combination of this book around sport Read more...

 
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