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The springboard : how storytelling ignites action in knowledge-era organizations

Author: Stephen Denning
Publisher: Princeton, NJ : Recording for Blind & Dyslexic, 2007.
Edition/Format:   Audiobook on CD : CD audio : English
Summary:
[This book] teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners [and] customers.
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Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Stephen Denning
OCLC Number: 162572081
Notes: Originally published: Boston, MA : Butterworth-Heinemann, ©2001.
Description: 1 audio disc : digital, mono ; 4 3/4 in.
Contents: Storytelling for organizational change --
Practice: Stumbling upon the springboard story; Story that rings true; Communicating a vision --
Understanding: Getting inside an idea; Tale of two stories; Co-creating the same story; Another mode of knowing --
Catalysis: Crafting the springboard story; Performing the springboard story; Building the springboard story; Embodying the idea; Medusa's stare --
Appendixes: Elements for developing the springboard story; Some elements for using visual aids in storytelling; Elements for performing the springboard story; Building up the springboard story, four different structures; Examples of springboard stories; Knowledge management chart.
Responsibility: Stephen Denning.

Abstract:

Teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. This book explains how organizations can use certain types of stories ("springboard"  Read more...

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"One of the more interesting and creative management books of the past few years, The Springboard reflects Denning's strong belief in stories as encapsulated knowledge and his own stories about the Read more...

 
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