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Squeezed : what you don't know about orange juice

Author: Alissa Hamilton
Publisher: New Haven, CT : Yale University Press, ©2009.
Series: Yale agrarian studies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we dont know the real reasons behind OJs popularity or understand the processes by which the juice is produced?In this enlightening book, Alissa  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Hamilton, Alissa.
Squeezed.
New Haven, CT : Yale University Press, ©2009
(DLC) 2008049893
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alissa Hamilton
ISBN: 9780300155631 0300155638 1282089676 9781282089679 1282352164 9781282352162 9786612352164 6612352167 9786612089671 6612089679
OCLC Number: 406178811
Language Note: English.
Description: 1 online resource (xxvii, 247 pages, 8 unnumbered pages of plates) : illustrations.
Contents: The seeds of Florida's sunshine tree --
The twentieth-century squeeze --
The power of promotion --
Introducing the FDA standard of identity --
Capturing the interest of the orange juice consumer --
Regulating knowledge: the case of pasteurized orange juice --
Regulating misleading orange juice labeling --
Regulating content --
Regulating the essence of orange juice --
Processed orange juice hits Florida --
NFC orange juice pours into the nation --
The orange juice wars --
Fabricating fresh --
Moving beyond the standard of identity --
Pleasing Mrs. Smith --
Where to? --
Orange juice speaks volumes --
The right fight.
Series Title: Yale agrarian studies.
Other Titles: What you don't know about orange juice
Responsibility: Alissa Hamilton.
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Abstract:

Explores the history of orange juice. This book describes the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth  Read more...

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." . . reveals that orange juice, with its image as a natural Florida product . . . is often shipped from South America. . . . Consumers have a right to know what they're consuming . . . and that is Read more...

 
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