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Squirrel Inc. : a fable of leadership through storytelling

Author: Stephen Denning
Publisher: San Francisco : Jossey-Bass, ©2004.
Series: Professional development collection.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Stories can be a powerful medium to communicate ideas and channel creativity, as shown by the furry protagonists in a guide to leadership that demonstrates how to conquer obstacles through the art of storytelling.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stephen Denning
ISBN: 0787973718 9780787973711
OCLC Number: 54034667
Description: xxi, 182 pages ; 22 cm
Contents: 1. Squirrel Inc.: how to craft a story to spark organizational change --
2. Diana tells her story: how to perform the story to spark change --
3. Save Squirrel Inc. night: seven types of organizational storytelling --
4. Whyse's story: how to use storytelling to reveal who you are and build trust --
5. Hester's story: how to use storytelling to get individuals to work together --
6. Mark's story: how to use storytelling to transmit values --
7. Mocha's story: how to use storytelling to tame the grapevine --
8. Howe's story: how to use storytelling to share knowledge --
9. Sandra's story: how to use storytelling to create a future --
10. Howe upsets the Acorns: how individuals and organizations react to change --
11. The journey of a leader: staying alive through the dangers of leadership --
12. The return to Squirrel Inc.: living the story as well as telling it --
Seven high-value forms of organizational storytelling --
Notes --
Further reading --
Write to the author --
Acknowledgments --
About the author.
Series Title: Professional development collection.
Other Titles: Leadership through storytelling
Responsibility: Stephen Denning.
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Abstract:

'Squirrel Inc.' is satirical animal fable about the use of storytelling as a leadership tool in organisations. It shows leaders how to use the different forms of storytelling to meet their key  Read more...

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"...a very effective management tool...it is sure to inspire readers working in all sorts of organizations..." (Edge Magazine, February 2005) "...This charming little book holds many secrets within Read more...

 
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