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Start a revolution : stop acting like a library

Author: Ben Bizzle; Maria Flora
Publisher: Chicago : ALA Editions, an imprint of the American Library Association, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow  Read more...
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Ben Bizzle; Maria Flora
ISBN: 9780838912676 0838912672
OCLC Number: 895256019
Notes: Includes index.
Description: xii, 194 pages : illustrations ; 23 cm
Contents: The Jonesboro story. The digital library --
Going mobile --
Crooked Valley Regional Library. Facebook --
Facebook advertising (or, How I learned to stop worrying and love Mark Zuckerberg) --
Marketing in the "real world" --
Making pretty pictures --
Convincing the decision makers --
Start your own revolution --
Appendix A: Twitter / by Ned Potter --
Appendix B: Pinterest / by Josh Tate --
Appendix C: More convincing the decision makers / by Carson Block.
Responsibility: Ben Bizzle with Maria Flora.

Abstract:

"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users; offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns; demonstrates the importance of the library's website as the digital "main branch" of the library, with guidance for creating and promoting it; details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology; takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions; and shows how to pull it all together into a manageable campaign through strong leadership and teamwork.

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